Agreement Advice: Tips for Writing Consistent and Effective Copy
One of the most fundamental principles of effective writing is consistency, and this is especially true when it comes to agreement. Whether you’re writing a blog post, a product description, or any other type of copy, ensuring that your words agree in tense, number, and person is essential for communicating your message clearly and professionally. In this article, we’ll provide some agreement advice to help you write consistent and effective copy that resonates with your readers and boosts your search engine rankings.
1. Choose Your Tense and Stick to It
One of the most common agreement errors in writing is switching tenses mid-sentence or mid-paragraph. To avoid this, choose your tense based on the tone and purpose of your copy, and make sure you stick to it throughout your entire piece. For example, if you’re writing about a product or service that’s available now, use the present tense to describe its features and benefits. On the other hand, if you’re writing about an event that already happened, use the past tense to describe what occurred.
2. Pay Attention to Singulars and Plurals
Another common agreement issue is using the wrong form of a noun or pronoun to match the singular or plural subject or object. For example, “The team are excited about their next game” should be corrected to “The team is excited about its next game.” Similarly, “Everyone needs to bring their own lunch” should be corrected to “Everyone needs to bring his or her own lunch” or “Everyone needs to bring their own lunch items.”
3. Use Consistent Person throughout Your Copy
Another aspect of agreement is using the same person throughout your copy. This means that if you start writing in the first person (“I”), you should continue to write in the first person until the end. Likewise, if you begin in the third person (“he/she/it”), you should maintain that perspective throughout. Using consistent person helps your writing flow more smoothly and makes it easier for readers to follow your train of thought.
4. Proofread Your Work Carefully
Finally, one of the best ways to ensure that your writing agreement is consistent and error-free is to proofread your work carefully. Take the time to review your copy for any agreement issues, and make any necessary corrections before submitting it for publication. This not only ensures that your writing is professional and polished, but it also helps to improve your search engine rankings by demonstrating your attention to detail and commitment to high-quality content.
In conclusion, agreement is a crucial aspect of effective writing, and by following these tips, you can write consistent and engaging copy that resonates with your readers and boosts your search engine rankings. Remember to choose your tense carefully, pay attention to singulars and plurals, use consistent person throughout your copy, and proofread your work carefully. By making these simple changes, you can take your writing to the next level and achieve your goals as a copywriter or content creator.